May 2015: 123 Reg, the UK’s largest domain registrar today welcomes plans set out by the UK’s major political parties aimed at supporting UK start-up businesses but says plans need to go further to advise, encourage and equip small businesses with the tools to develop their digital footprint.
The importance of a digital presence has further increased thanks to a new update released by Google on April 21, 2015. The search engine updated its algorithm to give a boost to mobile-friendly pages in Google’s mobile search results. The changes coined ‘Mobilegeddon’ could in fact help small businesses due to their flexibility and often less complicated technical infrastructures.
An exclusive survey conducted by 123 Reg of 2,000 UK small businesses found that 80 per cent of respondents believed their website was both easy to read, and use on a mobile phone.
The internet continues to play a pivotal role in helping small businesses with less money and limited resources and provides greater opportunities to compete. However, an alarming report from the Federation of Small Businesses highlighted that one in four small businesses were without a website, with just one third of those businesses using theirs for sales.
Nick Leech, 123 Reg Digital Director said: “As somebody who has started and grown a business from the ground up, I understand the challenges that small businesses are faced with. I also understand the immense opportunities online and it is vital that start-up businesses are equipped with the tools to succeed. Plans to grow and encourage a digital revolution must start with demonstrating the benefits of investing in a web presence.
“That is why we propose a digital plan for businesses, encouraging low investment in key online business products like a domain name, a website and a professional email. These cost effective solutions will give businesses every chance of building a digital presence and succeeding online.”
As the UK moves towards increased funding and capital for small businesses alongside the growth of high speed broadband and connectivity, 123 Reg hopes that a greater number of small businesses will tap into the fast-growing and lucrative internet economy.
“There has also been a shift in the amount of shoppers who want to buy locally. Smaller firms need to have a presence on the Web, which is increasingly allowing them to be local. The introduction of business-specific domain names such as .florist, .book and .cafe, will see local high streets emerging on the internet,” he concluded.