Always evolving: Heart Internet launches new website and brand identity

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Nottingham, UK, 29th March 2016 – Heart Internet, the UK’s largest reseller hosting company, today announced its new brand identity and website relaunch. This relaunch further positions Heart Internet as a business enabler, helping customers to increase efficiency and offer state of the art website design. Heart Internet is the first web hosting company to offer a fully virtualised solution which provides the reliability of a fully managed cloud system with the ease of use of shared hosting.

Craig Cotter, managing director, Heart Internet said; “The web industry is moving at such a pace and our aim at Heart Internet is to exceed our customer’s expectations of their current and future needs. We do this by constantly listening to our customers’ feedback about their hosting requirements and always evolving our products and services in line. For example, we support all the latest programming languages such as Ruby, PHP 5.6, Python and Perl, the most popular CMS’s such as WordPress alongside niche CMS’s such as Typo3 , the largest e-commerce packages such as Magento but also other options at our customer’s request.”

Heart Internet’s offering was developed for customers who wanted high performance hosting for high traffic websites but didn’t want the headache of server administration. Web skilled experts such as web developers, designers, IT professionals and SMB business owners are provided with the very latest technology and tools to help them get their website, or their end customer’s websites, successfully online. Heart Internet has won industry recognition from numerous sources including the ISPA (Internet Service Providers’ Association) Award for the ‘Best Shared Hosting Solution’ 2015 as well as being three-time consecutive winners of the UK’s Best Web Host in the PC Pro Excellence Awards (2013 – 15) and Micro Mart’s editor’s choice award in 2014.

Manfred Abraham, founder of Brandcap the brand consultancy involved said ‘We developed a brand strategy in close collaboration with the team at Heart Internet that emphasises Heart Internet’s focus on delivering against their customers’ key values: performance, reliability, service, security, ease of use, value for money and evolution. The brand expression is using a simple colour scheme with customers featuring prominently in communications. Heart Internet is a company at the forefront of web hosting and a variety of essential digitally enabled services and the brand expression is trying to reflect this’

Cotter added: “We work with the very best web design agencies in the UK so we needed to reflect that in our new brand design for our web site building it ‘mobile first’. The new Heart Internet site has customer experience at its core and aims to help customers find the right product quickly and efficiently. Visitors to the site are guided through a process to help them arrive at the most suitable product through an automated system which takes into account their preferences and offering.

David Foreman, managing director, Toast Design, commented “As a full services branding and web design agency, we need a reliable shared hosting service to resell to our clients. Heart Internet provides us with a solid and dependable platform for our customers. Everything performs in an ideal way for our business: the packages are customisable in their set up, the control panel is easy to use and it allows us to take pain points away from our customers. Ultimately this empowers our clients and it empowers us.”

My business is fast paced and I need a hosting provider who can keep up with the rate of change. Heart Internet provides reliability and ease of use and the product offering is constantly evolving. I get access to the latest in web design options, which enables me to provide my customers with a full suite of modern design templates to suit varying businesses and requirements.”

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