10th June 2014: Today’s (10th June) launch of .uk, the UK new country-code Top-Level Domain (ccTLD) is good news for Britain and for small to medium sized businesses throughout the country. According to 123-reg, the UK’s leading domain registrar, the new extension will help to drive choice, relevance and availability in the UK domain space.
Matt Mansell, Group Managing Director at 123-reg’s parent company, Host Europe Group, said: “The new .uk has been a long time coming. After an extensive planning and consultation process, it’s exciting that .uk is finally ready to hit the domain market. .uk will bring businesses greater choice, breathe new life into the UK’s digital economy, and bring the UK’s ccTLD portfolio closer in line with our European counterparts. Most important of all, having spoken with our customers, we know that it’s something that businesses want.
“But we are also aware that there is some confusion in the marketplace – especially amongst those who may not be aware that the new domain has launched, or how they can use the new domain to best benefit their business. With this in mind, we are launching here answers to five key questions for SMEs thinking about buying a .uk domain,” Mansell added.
1. Why is .uk launching?
The UK was the only European country not offering a two-letter ccTLD. This landmark change will afford more than 10m existing .uk customers a shorter and more unique extension, one that brings the United Kingdom into line with the other major European markets such as France (.fr) and Germany (.de).
Combining a shorter suffix with the trust of the ‘.uk’ brand will mean wider choice, and more potential opportunities for those businesses who want their own online space. Moreover, businesses overwhelmingly wanted it. When Nominet – the UK’s internet registry,-asked businesses if they wanted .uk to be an option alongside.co.uk, 73% said yes.
2. Why register a .uk and how will it benefit my business?
With shorter extensions becoming more popular, the .uk extension provides a means to shorten your existing domain and create a simpler address for your visitors. In addition, it clearly shows that you do business in the UK, helping to boost sales and attract visitors to your site.
.uk is set to become the new standard for UK-based websites helping to create greater trust in .uk registered websites. The change will continue to support online trading for businesses, showcasing the strength of the UK’s digital economy.
3. What should I do with my existing .co.uk?
The .co.uk domain is long established here in the UK, so the two can co-exist. Our advice for online businesses and individuals is to always protect their brand online in much the same way that we advise businesses to purchase the ‘monopoly’ set of the top three domains (.com, .net .org) and their local ccTLD.
4. What do I do with my new .uk?
It is important that small businesses cover themselves and think carefully about the ways in which to use their new .uk domain. 123-reg will be offering a number of tools to help people make this transition easily.
5. Who can buy a .uk domain?
Unlike some ccTLDs, there are no restrictions on .uk registration, meaning that anyone can purchase one.
For more information about the just-launched .uk, and what it will mean for British businesses, please visit https://www.123-reg.co.uk/domain-names/register-uk-domains.shtml